About - Simplicity

Our Story

Simplicity was born from a simple observation: traditional todo apps make us less productive, not more. We kept adding tasks, creating lists, organizing categories, and color-coding priorities—but we weren't actually getting things done.

The problem wasn't that we needed more features. The problem was that we had too many options, too many tasks, and too much flexibility. Every todo app promised to help us "capture everything," but what we really needed was a tool that helped us focus on doing one thing at a time.

"Less is more. By limiting what you can do, we help you focus on what you should do."

So we built Simplicity—a todo app with intentional constraints. Maximum 2 tasks. Automatic 6-hour deadlines. No endless backlog. No distant-future planning. Just focus on today, right now.

Our Philosophy

Constraints Enable Focus

We believe that limitations aren't bugs—they're features. When you can only have 2 tasks at a time, you're forced to prioritize. When deadlines are automatic, you can't procrastinate. These constraints create clarity.

Doing Over Planning

Most productivity apps let you spend hours organizing your tasks without actually completing any of them. Simplicity pushes you to do things now instead of planning for someday.

Built for How Brains Actually Work

We designed Simplicity specifically for people with ADHD, focus challenges, and decision fatigue. Our constraints reduce cognitive load and prevent the overwhelm that comes with traditional todo lists.

Privacy First

Your tasks stay on your device. We don't collect your data, read your tasks, or sell your information. What you do with Simplicity is your business, not ours.

What Makes Us Different

2

Maximum Tasks

6

Hour Deadlines

0

Data Collection

100%

Local Storage

Unlike other productivity apps, we:

Limit choices - 2 tasks maximum prevents overwhelm and analysis paralysis
Create urgency - Automatic 6-hour deadlines prevent procrastination
Auto-expire tasks - Tasks that don't get done move to Archive automatically
Track patterns - See your completion rate to understand what's realistic
Respect privacy - Everything stays on your device, period
Zero learning curve - Open and start using immediately, no tutorials needed

The Team

Simplicity is built by a small team of developers and designers who believe that productivity tools should reduce stress, not create it. We're people who have struggled with ADHD, procrastination, and the anxiety of endless todo lists—and we built the tool we wished existed.

What's Next

We're constantly working to improve Simplicity while staying true to our minimalist philosophy. Here's what's coming:

Cross-device sync - Optional cloud sync while maintaining privacy
Enhanced analytics - Deeper insights into your productivity patterns
Data export - Export your task history for your records
Customizable time windows - Adjust the 6-hour window to fit your schedule
Widgets - Quick access to your tasks from your home screen

But we'll never add features that compromise our core philosophy: simplicity, focus, and constraint-based productivity.

About Simplicity